BuILDR+Database

Latest Version of Database:

Updated by Brianne 5-5-10

Updated by Fran - 5-4-2010 at 10:25 p.m.

Updated 4/27/2010 by Brittany





Store all the spread sheet files on this page: Topics X Sources Files

Put ideas for new sources on this page: Ideas Related to Sources


 * Current BuILDR Topics || In New BuILDR? (what section) || Responsible ||
 * Section 1. What is Marketing? ||  ||   ||
 * 1a. Marketing Definitions ||  ||   ||
 * 1b. Careers and Salaries || Careers in Business || Cash/Crowe ||
 * 1c. Professional Organizations || Careers in Business ||  ||
 * 1d. Ethical Issues ||  ||   ||
 * Section 2. Industry Overview || Industry Profile? ||  ||
 * 2a. Selecting an Industry ||  ||   ||
 * 2b. Search Terms and Industry Definition ||  ||   ||
 * 2c. Industry Overview & Trends ||  ||   ||
 * 2d. Industry Associations ||  ||   ||
 * Section 3. Environment ||  ||   ||
 * 31. The Economy || The Economy || Crowe ||
 * 3b. Political & Legal || Government & Legal || Talley ||
 * 3c. Technological || Technology and Innovation || Fadlallah ||
 * 3d. Competitors || Companies || Steer ||
 * Section 4. Consumer Demographics ||  ||   ||
 * 4a. Demographics of US Consumers || Consumer Demographics || Cash ||
 * 4b. Demographics of International Consumers || International (Marketing?) || Ford ||
 * Section 5. Consumer Behavior ||  ||   ||
 * 5a. Consumer Expenditures ||  ||   ||
 * 5b. Life Styles of Consumers ||  ||   ||
 * 5c. Social & Cultural Trends ||  ||   ||
 * Section 6. B2B Markets ||  ||   ||
 * 6a. Upstream Materials ||  ||   ||
 * 6b. B2B Connections ||  ||   ||
 * 6c. International B2B Sales || International || Ford ||
 * Section 7.Product ||  ||   ||
 * 7a. Product Mix ||  ||   ||
 * 7b. Product Quality ||  ||   ||
 * 7c. Brands ||  ||   ||
 * 7d. Packaging ||  ||   ||
 * Section 8. Place ||  ||   ||
 * 8a. Understanding Wholesaling and Retailing ||  ||   ||
 * 8b. Retailinge-Commerce ||  ||   ||
 * 8c. e-Commerce ||  ||   ||
 * 8d. Exporting || International || Ford ||
 * Section 9. Promotion ||  ||   ||
 * 9a. Consumer Media Habits ||  ||   ||
 * 9b. Ad Campaigns ||  ||   ||
 * 9c. Advertising Rates ||  ||   ||
 * Section 10. Price ||  ||   ||
 * M10a. Price Trends ||  ||   ||
 * M10b. Competitive Pricing ||  ||   ||
 * M10c. Legal Issues || Government and Legal || Talley ||  ||