Marketing+Media



Revised 4/7/11 -

This file contains the modifications that Dr. Bunn required on the Buildr section "Marketing Media."

Changes on the File:

1. I changed all the suggestions Dr. Bunn pointed out for instructions on Buildr concerning Marketing Media; 2. I added a new source (Radio Locator), since Dr. Bunn asked for me to find a way to locate radio stations in any city. I will add this source in the database as well.

=Changes on the Template for Marketing Media (Promotion):=

=1. Topics (questions) added: "Radio Rating", "Consumer Media", "Other Awards" and "CPM."= =2. I kept "YouTube" as a source in case students do not find their industries on Adverstisement Ave.com .= =3. On the last template, there was no specifc question on CLIO awards. So I deleted it from Buildr's instructions and added it on the list of sources for other awards. I created a question that allows students to become familiar with these awards though.= =4. Instructions for CPM were available on Buildr website. However, there was not a question on the template related to this calculator. Therefore, I added a question on this subject.= == =Here follows a list with the five most interesting ads := =1. Awards in the Advertisement World (University of Texas Library Guide) @http://advertising.utexas.edu/world/PROD75_017349.html= =2. Radio Market Rankings (see the link to Radio Ratings)@http://www.arbitron.com/home/content.stm= =3. Nielsen= The following website provides ratings and rankings on TV, video games, movies, books, Internet, music, sports and mobile. http://en-us.nielsen.com/rankings/insights/rankings/television / =4. The following website presents videos of ads through categories (super bowls ads, company, product, category and featuring). This website focuses on ads, unlike You Tube:@http://www.advertisementave.com/= =5. This website has a topic called "Ratings and Stats," which might be useful in Buildr. @http://searchenginewatch.com/reports= =Finally, here follows the link to the best Library Guide I found, which leads to several online websites related to the Advertising World: http://advertising.utexas.edu/world/index.htm=

Current Websites on Buildr M9 (Promotion)

[] [|www.census.gov] [|http://www.youtube.com] [|www.effie.org] [|www.clioawards.com] [|www.mediabids.com] [|www.srds.com]

List of interesting sites on Fashion Institute of Technology - FIT:( []) =AdForum - This website offers an advanced search on ads in several countries with the possibilities to choose a media type and a date range:= =[]=

=The following website presents videos of ads through categories (super bowls ads, company, product, category and featuring):= =[]= =List of websites related to advertisement, provided by Google:= =[]= =List of websites related to advertisement, provided by Open Directory:= =[]= =Radio Market Rankings (see the link to Radio Ratings)= =[]= =This website provides images of old ads, other than old images related to other themes, like fashion, cinema, architecture and music.= =[]= The following website provides ratings and rankings on TV, video games, movies, books, Internet, music, sports and mobile. [] =This website provides old ads from the 50s on:= =[]= =This website has a topic called "Ratings and Stats," which might be useful in Buildr. []=

=Library Guides:=

=The University of Texas at Austin - College of Communications []= =Yale University Library= =[]= =Austin Public Library= =**[]**= =Penn Library= =[]= =Harvard Business School (list of useful questions on Marketing and Advertising)= =[] University of California Berkeley Library (see the topic Advertisement)**[]**= =The Cole Library []= =Other relevant sources:= =All Free Essays= =[]= =Top7Business= =[]= =American Advertisement Awards (ADDY)= =[]= =American Advertising Federation (awards) []=