Patrick+Talley





Updated Format:

Government and Legal Environments in Business By: Patrick Talley MK 455, Spring 2010
 * Topic 1: Understanding Government ****: **Before you research how the government can play an important role in business. Here are some websites on the three branches of government.
 * WhiteHouse.gov **: This website can give background information and history about the three branches of government and their agencies. []
 * The Library of Congress **: this source gives all news and press releases from all Executive Agencies. []
 * USA.gov **: Provides general information about Federal Agencies as well as State Agency structure. []
 * Topic 2:Understanding Business Laws ****: **Business law encompasses the law governing contracts, sales, commercial paper, agency and employment law, business organizations, and property.


 * US Legal Definitions** []
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">The UCC (Uniform Commercial Code) **<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;"> addresses most aspects of commercial law. This website from Duke University Law Schools explains the different sections of the code. <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">[]
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Business.gov: **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">[|**http://www.business.gov/business-law/intellectual-property/**]
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Anti-Trust Laws- **<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">The Federal Trade Commission has a section that explains anti-trust laws in detail: http://www.ftc.gov/bc/antitrust/index.shtm


 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Trading: The U.S. has policies when it comes to trading goods and services with other countries. **
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">North American Free Trade Agreement: ** <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">[]
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 14pt; line-height: 115%;">Topic 3: Politics and Business ****<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">: **
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Politics 1: **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">[|**http://www.politics1.com/parties.htm**]
 * <span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">American League of Lobbies **<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">: <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">[]
 * <span style="font-family: 'Times New Roman','serif'; font-size: 14pt; line-height: 115%;">Topic 4: Doing Business with the Government: **
 * <span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">Federal Business Opportunities: **<span style="font-family: 'Times New Roman','serif'; font-size: 12pt; line-height: 115%;">This website allows you to conduct in-depth searches of current demand in government entities. [|https://www.fbo.gov].



Complete Research Guide Matrix:

Here are the Topics that are in the Current Buildr:

Section 1. What is Marketing? 1a. Marketing Definitions 1b. Careers and Salaries 1c. Professional Organizations 1d. Ethical Issues

Section 2. Industry Overview 2a. Selecting an Industry 2b. Search Terms and Industry Definition 2c. Industry Overview & Trends 2d. Industry Associations

Section 3. Environment 31. The Economy 3b. Political & Legal 3c. Technological 3d. Competitors

Section 4. Consumer Demographics 4a. Demographics of US Consumers 4b. Demographics of International Consumers

Section 5. Consumer Behavior 5a. Consumer Expenditures 5b. Life Styles of Consumers 5c. Social & Cultural Trends

Section 6. B2B Markets 6a. Upstream Materials 6b. B2B Connections 6c. International B2B Sales

Section 7.Product 7a. Product Mix 7b. Product Quality 7c. Brands 7d. Packaging

Section 8. Place 8a. Understanding Wholesaling and Retailing 8b. Retailinge-Commerce 8c. e-Commerce 8d. Exporting

Section 9. Promotion 9a. Consumer Media Habits 9b. Ad Campaigns 9c. Advertising Rates

Section 10. Price M10a. Price Trends M10b. Competitive Pricing M10c. Legal Issues





Here is the final Draft for the Research Terms Matrix:

I finally found the link to the Rudgers website. Some of the search terms provided for this site are on the Search Terms Matrix. [] Sorted and Updated Marketing Search Terms:

This website seems to be a good one for Marketing Search Terms. []

Here is my revised version of the Research Guide Search term Matrix.

From MB: here is the above excel spreadsheet sorted on search terms:

Here is the Matrix with all the "major" Research Guide Buzz words on it.

Here is the new Matrix I am working on. It would be helpful if you would double check and make sure that all of the sources are there for each module. Also, make sure that the yes/no column is correct. I would love to hear any suggestions you have to the format as well.

Patrick's Matrix of Compiled Reasearch Guide Terms

Business.Gov- this is a government site that has different Marketing specific resources and tools aimed at companies wanting to do market research. Great website to incoperate into a BUILDR assignments. []

This is an example of a research guide from the Harvard University School of Business- Baker Library []

The University of Washington Library System has an interesting topics guide I thought would be worth looking over. Elements of this can be used as a users guide for BUILDR, who are not currently enrolled in MK 351. []

Patrick Topic X Matrix (Modules 4-6)Type in the content of your page here.